Ethical fashion: how to ensure the quality and reliability of a clothing brand?

Like food products, consumers are increasingly interested in textile products’ reliability and manufacturing conditions. Indeed, wearing a garment implies accepting the values ​​transmitted by the brand that markets it. It is, therefore, essential to ensure the transparency and quality of our clothing lines. If you are a fan of ethical fashion, here are some tips to ensure the reliability of a clothing brand.

Use blockchain for traceability of textile products.

Clothing is an effective way to highlight personality or culture. Generally, the raw materials, spinning, and weaving are the work of subcontractors based abroad. Thus, a garment can pass through a dozen intermediaries, from producing raw materials to sewing and dyeing. As a result, brands find it challenging to collect infallible data from their supplier. This, therefore, makes it difficult to trace the garment. One of the guarantees that will allow you to ensure transparency in manufacturing textile products is the blockchain. It is a reliable and decentralized information storage technology. In addition to tracing the supply chain, it promotes faster and more transparent data exchange. Thus, the instantaneous sharing of information makes it possible to avoid fraud. In other words, an attempt to modify information will immediately alert others. It works through the collaboration of the various actors in the chain. In addition, this device makes it possible to compare the information declared from one link in the chain to another. Under these conditions, the anomaly is quickly detected in the event of false declarations. You can opt for Footbridge, a blockchain equipped with traceability and a life cycle analysis service. This technology allows you to control the manufacturing conditions of your products from start to finish.

In the same way, it guarantees that you will meet the transparency expectations of your customers.

Footbridge also allows you to deploy your corporate social responsibility strategy by making the right ecodesign decisions. In the end, you will have absolute control of your supply chain while controlling the footprint of your productions. Traceability is also a pillar of any you will have complete control of your supply chain while maintaining the impression of your shows. Traceability is also a pillar of any you will have full control of your supply chain while maintaining the appearance of your shows. Traceability is also a pillar of any approach. Thus, to respect the ecodesign of a product, it is essential to guarantee the manufacturing conditions of the product and its components. As a reminder, apart from reducing the environmental impact, a brand is responsible for compliance with international standards.

Focus on eco-responsible labels.

To ensure the reliability of a clothing brand, the other solution is to bet on an ethical fashion label. This protected mark certifies strict compliance with the specifications established by the certifying body. In concrete terms, when this label is awarded, common control in the form of an audit is carried out. To confirm the reliability of a clothing brand, ethical fashion labels take into account several criteria, such as:

• the quality of the raw materials used;
• the manufacturing method: is characterized by the absence of substances harmful to health and the environment;
• the conditions of the works;
• workers’ compensation.

Label certification is therefore considered a guarantee of quality and reliability for any eco-responsible fashion brand. These ethical fashion labels are affixed to clothing or labels as a logo. In other words, you can recognize them more easily on all textile products that meet ethical fashion standards. The ethical fashion label also encourages consumers to trust the chosen clothing brand. This is a strong positive signal for customers whose values ​​require them to make purchases in an eco-responsible way. On the other hand, the presence of the label reassures the consumer of the quality of the product and saves him time. In other words,

Furthermore, it is essential to distinguish between the labels established by independent organizations and those set up by companies. Indeed, for purely marketing reasons, some companies award themselves their title. You should know that a simple round green label with the inscription “organic” is not a quality guarantee. The ideal would therefore be to rely primarily on certified labels, which an accredited independent third party regularly audits.

In conclusion, blockchain and ethical fashion labels are effective ways to ensure the quality and reliability of a clothing brand.